Launch Fitt
To support the early marketing Launch Fitt, we created a set of AI-generated lifestyle visuals for use across Instagram, email, and content marketing. The goal was to create a strong early-stage identity that feels fresh, aspirational, and ready to scale, without relying on placeholder assets or generic stock images. The visual system blends cinematic texture, product realism, and movement to reflect the energy of modern wellness brands.
Prompt 1: [Midjourney] Portrait of a runner mid-stride, athletic woven fabric stretched across a powerful frame, polarised visor sunglasses catching low sun flare, warm amber light grazing textured skin, micro-beads of sweat suspended in motion, dust and grit kicked up from pavement, slight motion blur trailing limbs and background, chromatic lens flare spilling over frame edge, analog film texture and floating dust particles, cinematic tone with rich contrast, repeated accent colour on gear and eyewear, iconic silhouette building brand language, shot on vintage 50mm lens, low angle, golden hour haze --ar 9:16 --style raw. --ar 9:16 --style raw --v 7 --stylize 650
Prompt 2: [Midjourney] Wide shot of a lone runner sprinting along an empty desert road, low golden hour light casting long shadows, polarised visor sunglasses catching sun glint, textured athletic fabrics rippling mid-stride, micro dust cloud trailing behind, motion blur on rear leg and road edges, chromatic lens flare streaking diagonally across frame, analog film dust and light leaks, rich contrast with warm colour grade, accent colour echoed in shoes and top, iconic brand silhouette against vast open landscape, shot on vintage anamorphic lens. --ar 9:16 --style raw --v 7 --stylize 650
Prompt 3: [Midjourney] Side profile of a runner in mid-stride, framed waist-up, racing along sunlit asphalt, polarised visor reflecting flare and empty road, textured performance gear catching breeze, sweat and grit on skin, background motion-blurred with sense of speed, amber rim lighting along silhouette, chromatic haze spilling across lens edge, analog grain and film dust, brand accent colour repeated in headband and shoes, strong diagonal lines, shot with handheld energy on vintage 85mm lens. --ar 9:16 --style raw --v 7 --stylize 650
Prompt 4: [Midjourney] Close-up ground-level shot of a runner’s shoe striking asphalt mid-stride, dust and tiny gravel scattering in slow motion, sole catching golden-hour light with chromatic flare, subtle motion blur on heel and road edge, tactile texture of technical fabric and tread, warm highlights and long shadows across cracked pavement, analog film grain and floating dust, brand accent colour echoing in laces and trim, cinematic framing with low depth of field, vintage macro lens look, iconic brand detail elevated to hero status. --ar 9:16 --style raw --v 7 --stylize 650 [+ adjusted colours in Adobe Lightroom].